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Press
CELSIUS HEATS UP THE HBO LUXURY LOUNGE WITH CALORIE BURNER
September 14, 2009
Delray Beach, FL – September 14, 2009- Celsius Holdings, Inc. (OTCBB: CSUH.OB) announced today that it will be showcasing Celsius®, the Original calorie burning beverage, at the HBO® Luxury Lounge® in celebration of the 61st Annual Primetime Emmy® Awards. The Luxury Lounge, produced by Mediaplacement Entertainment Incorporated in conjunction with HBO, is an opportunity for A-list celebrities to sample the hottest consumer products on the market.
Nominated stars and the entertainment industry elite will converge Emmy weekend to sample a delicious assortment of Celsius’ seven flavors (Wild Berry, Orange, Cola, Lemon-Lime, Ginger Ale, Green Tea Peach Mango, Green Tea Raspberry Acai) containing no sugar, no chemical preservatives, no high fructose corn syrup, no artificial flavors, no aspartame and very low sodium. Multiple studies have shown a single serving of Celsius on average burns 100 calories and more, raises metabolism over a 3- hour period and delivers sustained energy without the jitters. Additionally, Celsius will give Hollywood’s hottest actors a first-taste of the Celsius’ “On the Go” packets that are perfect for the active consumer with a mobile lifestyle. These convenient packets can be easily mixed with water to enjoy a light raspberry flavor.
The HBO Luxury Lounge will be held at the Four Seasons hotel in Beverly Hills from Friday, September 18 through Sunday, September 20. To see the latest Celsius celebrity fans and more information on the drink that will be helping Hollywood make it from the red carpet to the after-parties Emmy weekend, please visit www.celsius.com
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.
Contact for this event:
Amanda Bartz, Rogers & Cowan, (310) 854-8151, abartz@rogersandcowan.com
For Celsius: Jan Norelid (866) 4-CELSIUS or jnorelid@celsius.com
Source: Celsius Holdings, Inc.
†In a study of 60 healthy college-aged men and women, 100 calories represents the average calories burned over three hours for those participants consuming a single serving of Celsius®. Celsius® alone does not produce weight loss in the absence of a healthy diet and moderate exercise. Loss of fat mass, gain of muscle mass and improved endurance were benefits found for participants consuming a single serving of Celsius everyday and 15 minutes prior to exercise in a study using a 10-week moderate exercise program.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
© Copyright 2010 Celsius Inc. All Rights Reserved.